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Owned by Liberty Media, MotoGP is reshaping its marketing, messaging and reach - but turning intensity into mainstream appeal is a more complex task
The first bike livery of the 2019 MotoGP season – the Desmosedici GP19 – has been unveiled

Andrea Dovizioso and Danilo Petrucci will ride the Desmosedici GP19, which was revealed on Friday, for the 2019 MotoGP season.
Luigi Dall’Igna, Paolo Ciabatti and Davide Tardozzi unveiled the bike at Neuchatel, Switzerland on January 18.
And here it is in all its glory.
Owned by Liberty Media, MotoGP is reshaping its marketing, messaging and reach - but turning intensity into mainstream appeal is a more complex task
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