Articles tagged John Player

Page 26 of January 1979 archive issue thumbnail Page 26, January 1979

Formula One Teams for 1979

Lotus: Heading the 1979 list, naturally enough, is Team Lotus, no longer supported by John Player, the cigarette firm, while the cars will not be called John Player Specials (not that we at Motor Sport did call them by that name to us a Lotus is a Lotus). Olympus Cameras joined Team Lotus for part of last season, but they too have left the Norfolk team. The place of these two sponsors has been...

Page 38 of December 1973 archive issue thumbnail Page 38, December 1973

Sponsorship

The gentle art of persuading someone else to pay for your racing — but it has its pitfalls. The object of sponsorship, as far as competitors are concerned, is to get someone else to pay for your motor racing. Whether it be a rich daddy, a wealthy philanthropist, a garage owner, a factory, a manufacturer, or a cigarette firm they are all sponsors, and one hears a continual cry from within motor...

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