Articles tagged Simon Saunders

Page 60 of December 2014 archive issue thumbnail Page 60, December 2014

Ariel Atom 3.5R road test

More power does not mean less grip I’ve always loved Ariel, the car and, now, motorcycle company. From its very start at the turn of the century, I was impressed by the bravery of Simon Saunders and his team and their conviction that there was another way to do a small British sports car that was as thrilling to behold as to drive. I’ve admired more than I can say the quality of their workmanship...

Page 14 of April 2013 archive issue thumbnail Page 14, April 2013


Andrew Frankel usually doesn't need much encouragement to get behind the wheel of fast racing cars but the idea of driving Trevor Willis's 500bhp hillclimber up a frozen Shelsley Walsh had him scuffling for the warmth of the photographer's studio. Besides, he was still gaffing over driving Simon Saunders' latest Ariel Atom. He reckons that Willis and Saunders both delight in quietly defying the...

Page 114 of April 2013 archive issue thumbnail Page 114, April 2013

Ariel Atom 3.5

Sometimes you forget. This was one of those occasions. The last time I drove an Ariel Atom was to record some acceleration times for a national newspaper. It must have been at least five years ago. That day on a poor surface the car recorded a 0-60mph time of slightly less than 2.9sec, despite discovering that the best way to put its power down was actually to start in second gear. I simply wasn'...

Page 50 of September 1989 archive issue thumbnail Page 50, September 1989

Son of pearl

We ended our report on the new ERA W Mini (Motor Sport, August 1989) with the words "the Mini is still a sweetheart amongst the specialists". No sooner were these words printed than we received notice of yet another celebration of the model's 30th, or pearl, anniversary. And we were stopped in our tracks firstly by its specifications and secondly by its price... Any car listing 40 major...

Page 112 of December 2010 archive issue thumbnail Page 112, December 2010

Simon Saunders

Occupation: Managing Director, Ariel Motor Company What is your greatest achievement?It has to be the success of the Ariel Atom. But designers are seldom happy with what they have achieved so the best is always yet to come. What is your biggest regret? Looking backwards isn’t healthy, although learning from mistakes and turning negatives into positives is part of our philosophy. Whose work in...


August 2019
100 years, three cars, one epic track test



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